Welcome to Acoustic Frontiers Blog

Creating a system you love shouldn't be difficult. The Acoustic Frontiers blog is here to help.

A San Francisco Home Theater Transformation!

by Nyal Mellor December 24, 2016

A San Francisco Home Theater Transformation!

How did Acoustic Frontiers transform a basic surround sound system into a high performance home theater for a client in San Francisco? Read this case study to find out!


Client Profile

S.G. works in the Tech industry in San Francisco.


Project Overview

S.G. recently moved into a home in San Francisco, CA which had a very basic TV and in-ceiling surround sound system* installed in a downstairs room. [* why does anyone do in-ceiling surround sound systems? It's NOT the way to do even a basic system!].

His previous home had a professionally designed home theater so he was familiar with the audio and video characteristics that a high performance room should have, and the system in his new home was not giving him that!

This time around S.G. decided that he wanted a multi-function space that would provide somewhere to play video games, relax, eat food and enjoy TV and movies, rather than the single-purpose focus of a dedicated home theater. With space at a premium in San Francisco and the Bay Area, this is a frequent choice we see people make.


Acoustic Frontiers Solutions

We provided our CORE design package for S.G., which comprises the following services:

     Video Layout

    Since the client wanted to use the room in the day with the blinds opened we specified a 75" TV, in this case the 75XBR940D from Sony, their flagship TV at the time. 75" is about as large as you can go with TVs before the prices increase significantly. We also designed the room so that the system would work well both from the front couch and from the rear table. The rear table is used for TV dinners.

    Audio Layout

    Due to the room layout there was no where suitable to put the side surrounds. Stand mounts were out of the question due to practicality, so we installed in-ceiling side and rear surrounds. The speakers used were Martin Logan EM-IC. We specified three subwoofers to provide even bass response throughout the seating area. Locations were calculated through boundary element modeling. Subs used were JL Audio E110 (2 of) and an Artison RCC640 in-wall.

    Audio and Video Elevations

    We specified Procella P6 speakers for left, center and right. The center was installed above the TV and the left and right acoustical center 18" below that of the center. All three speakers were angled downwards towards the listening area.


    Home Theater Acoustic Treatment ConceptAcoustic Treatment Concept


    • You'll have a system you love.
    • You'll experience audio-video like never before.
    • You'll have no doubt you got the best performing system for your budget.


    The acoustic treatment design was more complex than usual due to inability to put anything on the side walls, due principally to the sliding glass door on the left side of the room. We filled the area behind the false wall with low density fiberglass batt insulation to provide some low frequency bass trapping. Diffusers were used on the ceiling (ArtNovion Jaya) and behind fabric on the front and rear walls (Vicoustic DC2). Once the room was designed the fun began!

    • New wiring was run from the rack room across the ceiling to the front wall and to the locations of the new in-ceiling speakers.
    • False walls were built at the front and rear of the room per our design.
    • Holes left by the old in-ceiling surround sound system were patched and the whole room painted.
    • Speakers, subs and acoustic treatment were installed in the room and equipment rack mounted.
    • Fabric walls were stretched.
    • Blackout shades were installed (Lutron battery operated models).
    • New furniture was ordered and installed, together with custom floating shelves and drapes.
    After installation we calibrated the system to ISF / THX standards for video (including a HDR calibration for the TV) and HAA standards for audio.

    The Results

    The room turned out really well, and is another great example of our "high performance TV room" concept that has gone down well in the San Francisco Bay Area.

    Audio / video performance was very good, limited mostly by the practicalities of the room - in-ceiling surrounds, no spatial audio (Atmos / DTS.X) and no side wall acoustic treatments - than anything else. The audio was dynamic, clean and punchy with decent immersion. Video was excellent - these Sony flagship TVs have superb black levels, massive dynamic range and exceptional color accuracy. The High Dynamic Range (HDR) calibration revealed that TVs still have some way to develop technologically before achieving perfection (SDR calibration was perfect). Perhaps the audio would be even better with a higher performance AVR than the Yamaha RX-A1040 used...and about 6 months after the TV was installed Sony announced a new flagship, the Z9D...there's always something better :). 

    Media room, front view

    View towards the front of SG's finished media room!


    Media room, view to rear

    Rear of room, note custom floating shelves in front of fabric stretch walls which conceal acoustic treatment



    Media room, front view alternative

    A different view of the front of the media room.


    In the Client's Words

    "Our ground floor was far from ideal as a space for a high-quality media room: big sliding glass doors, an open stairwell, and lots of reflective hard surfaces. And to make it even more challenging, we contacted Acoustic Frontiers in the middle of a makeover of our home's interior. Nyal gathered detailed information about the room and about our needs and priorities, and worked with our interior designer and our existing remodeling team to come up with a design that both looks and sounds great. His equipment recommendations were spot on, including the lighting control which we ended up having him install throughout the entire house. He was able to work with the pieces of gear we wanted to keep and upgrade the ones we didn't. Fully calibrated, the audio in the room is crystal clear and the video looks amazing. We couldn't be happier with the end result!" S.G., San Francisco, CA


    • You'll have a system you love.
    • You'll experience audio-video like never before.
    • You'll have no doubt you got the best performing system for your budget.


    Nyal Mellor
    Nyal Mellor


    Also in Blog Articles

    January 2024 Newsletter

    by Nyal Mellor January 20, 2024 0 Comments

    Dreaming of a home theater but think you lack space? Think again. In this month's newsletter, we present a client's story who faced the challenge of not having a designated space for a home theater.  While considering converting the garage, the plan proved more challenging than anticipated due to complexities in obtaining building permits. The project encountered exceptional challenges that required unprecedented solutions.

    Continue Reading

    Another AVS HTotM! Reimagining Home Theaters in Small Spaces
    Another AVS HTotM! Reimagining Home Theaters in Small Spaces

    by Nyal Mellor January 19, 2024 0 Comments

    Discover how Acoustic Frontiers transformed a small space into a high-performance home theater and another AVS Forum Home Theater of The Month. Unique challenges and innovative solutions deliver an immersive audio-video experience.

    Continue Reading

    AVS Forum Home Theater Projects....22+ with 6 Home Theater of the Month Awards
    AVS Forum Home Theater Projects....22+ with 6 Home Theater of the Month Awards

    by Nyal Mellor November 29, 2023 0 Comments

    Here's the list of all the AVS Forum home theater projects we have helped design (in no particular order. Last update 11/29/23.

    Continue Reading

    Contact Us About This Product


    Nyal Mellor, Founder, Acoustic Frontiers

    • (415) 524-8741
    • Serving USA & Canada
    • Fairfax, Northern California, USA

    ask us a question about this product